In addition to training and a clear business plan, the key for growing my new massage therapy business has been connecting with people and networking via social media as well as by joining and attending networking groups and events. While acquiring new clients is obviously important, I have been focusing on taking care of my existing clients by offering them the best value possible and showing customer appreciation in various ways. Some of those include continuing to give my introductory rate on an ongoing basis to anyone who reschedules at the time of their appointment. Another is a free massage after 10 paid massages and/or referral combination. For clients that see me weekly, bi-monthly or monthly this adds up fast, and it always feels great to be able to say, “This one is on me!” Occasionally, someone’s schedule may mean meeting them earlier or later than regular hours or on a weekend, clients appreciate when you are willing to go the extra mile to accommodate them. As a result, I am getting repeat business, referrals, purchases of gifts certificates and most important, ~ Satisfied Clients!